When the Dubai Inter­net City revamped its online pres­ence, the new con­tent need­ed to make a busi­ness case that would get peo­ple choos­ing the hub as their busi­ness des­ti­na­tion.
01
in5 is Dubai Inter­net City’s incu­ba­tor. It’s an ecosys­tem specif­i­cal­ly designed to get great ideas in ICT and dig­i­tal media off the ground. And it need­ed its sto­ry told bet­ter.
02
When H.H Sheikh Mohammed bin Rashid Al Maktoum announced the Dubai Future District - a grand alliance of citywide entities that paved the way for entrepreneurs to relocate and set up in the city, we were tasked with bringing the District’s story to life.
03
The Dubai Future Foundation is an entire ecosystem of innovation dedicated to the single-minded aim of reimagining the future in ways that puts Dubai at the global helm.
04
Not all content must be flashy. When Dubai Pulse wanted to ensure its data was accessible to people and easy to understand, we were tasked with taking a deep dive into the details.
05
Dubai Data Establishment is gathering, refining and using data in groundbreaking ways to improve resident and citizen happiness in Dubai. Our job was to tell their story in a website falling under the Smart Dubai umbrella.
06
When the Dubai Design Dis­trict want­ed an online pres­ence to be craft­ed with­in 96 hours in time for Fash­ion For­ward, time was of the absolute essence.
07
When the Abu Dhabi Fund for Development announced an AED 1 billion support package for national SMEs impacted by the Covid-19 pandemic, we were tasked with creating on-message press collateral.
08
When Abu Dhabi Ports wanted a reliable long-term content creation and copywriting partner, we were chosen as preferred supplier. To date, we maintain a relationship with the ports owner and operator, and assist with content requests.
09
When Savola Foods – one of the MENAT region’s leading strategic investment holding groups – wanted an annual report encapsulating their activities for 2019, the resulting project was an exercise in fact-finding, information gathering and succinct reporting.
10
When SEDCO Holding - one of KSA’s largest private hold­ing com­pa­nies - asked for an annu­al report encap­su­lat­ing the activ­i­ties of over 16 hold­ing com­pa­nies, the result was a project requir­ing months of inter­ac­tion and incred­i­bly detailed ques­tion­ing to deliv­er inci­sive report­ing. The outcome resulted in a long-term association, with 4 years of back-to-back annual report writing.
11
When DAMAC - one the UAE’s largest real estate developers - wanted to consolidate their online presence, we were called upon create new copy for all DAMAC projects.
12
When IMKAN - Abu Dhabi’s most exciting semi-government real estate developer - wanted to reinvent its online presence to highlight its research-based design approach, we were called on to write the words.
13
When the newly-opened Sof­itel The Palm want­ed an expe­ri­en­tial microsite detailing the hotel’s entic­ing offer­ings, it was time to strap on the bathing shorts.
14
In the mid-2010s, Azizi Developments made a very aggressive play for market share in the reasonably-priced real estate tier. Under a dynamic CMO, we were called on to do very tactical direct response copy across multiple sales channels.
15
When Twitter - one of the world’s most powerful social media platforms - began creating success stories to promote its tools for business, we were tasked with leading on the stories coming out of the Middle East.
16
in5 is Dubai Inter­net City’s incu­ba­tor. It’s an ecosys­tem specif­i­cal­ly designed to get great ideas in ICT and dig­i­tal media off the ground. And it need­ed its sto­ry told bet­ter.
02
The Dubai Future Foundation is an entire ecosystem of innovation dedicated to the single-minded aim of reimagining the future in ways that puts Dubai at the global helm.
04
Dubai Data Establishment is gathering, refining and using data in groundbreaking ways to improve resident and citizen happiness in Dubai. Our job was to tell their story in a website falling under the Smart Dubai umbrella.
06
When the Abu Dhabi Fund for Development announced an AED 1 billion support package for national SMEs impacted by the Covid-19 pandemic, we were tasked with creating on-message press collateral.
08
When Savola Foods – one of the MENAT region’s leading strategic investment holding groups – wanted an annual report encapsulating their activities for 2019, the resulting project was an exercise in fact-finding, information gathering and succinct reporting.
10
When DAMAC - one the UAE’s largest real estate developers - wanted to consolidate their online presence, we were called upon create new copy for all DAMAC projects.
12
When the newly-opened Sof­itel The Palm want­ed an expe­ri­en­tial microsite detailing the hotel’s entic­ing offer­ings, it was time to strap on the bathing shorts.
14
When Twitter - one of the world’s most powerful social media platforms - began creating success stories to promote its tools for business, we were tasked with leading on the stories coming out of the Middle East.
16

Challenges & Sucesses


We reg­u­lar­ly work with top-tier brands in the Middle East, and also help startups put their best foot forward. And while a lot of our work is at strategic messaging and policy level, we aren't averse to crafting boutique real estate content, or deep diving into a tech client's business model. We also col­lab­o­rate with agen­cies and brands based out of Lon­don, the US, Sin­ga­pore, and Europe’s cap­i­tals. Here are a few examples of how we've contributed to client goals through content that resonates.

The Copywriter In Dubai


+971 50 94 333 83
hisham@hwm.ae

The Corporate Presenter


Presenter Showreel

The Copywriter In Dubai


+971 50 94 333 83
hisham@hwm.ae

The Corporate Presenter


PRESENTERSHOWREEL