SEDCO Holding

The Brief

To deliv­er a com­pelling annu­al report deliv­er­ing results-based con­tent that avoid­ed mar­ket­ing fluff while cov­er­ing 16+ oper­at­ing com­pa­nies as well as core man­age­ment teams.

The Challenge

Under­stand­ing in intri­cate detail the busi­ness mod­els of all oper­at­ing com­pa­nies, and analysing finan­cial results and busi­ness news to craft high spe­cialised yet read­able con­tent.

The Outcome

An annu­al report extend­ing to 20,000 words that analysed in detail every facet of SEDCO Holding’s oper­a­tions to offer ana­lyt­i­cal, facts-based and inci­sive report­ing. The quality of the work presented led to a long-term collaboration.

Sample Copy

“Our new approach is encapsulated in our Focus 2025 strategy, finalized after detailed discussions with internal stakeholders and regional experts. As its name suggests, the strategy prioritizes focus and market leadership.”


“Focus 2025 sees us direct long-term direct investment towards key players in essential sectors identified by Saudi Vision 2030 – such as healthcare, education, hospitality, entertainment, logistics and Information technology. Rather than diversify horizontally, we will target key verticals with depth to attain market leadership.Our real estate portfolios will also benefit from our renewed focus. We are prioritizing local income-generating assets, a move we have organically been making over the past few years. 2018 saw us formalize a discrete Real Estate division under a Chief Real Estate Officer. This is a step towards consolidating all real estate activities into a coherent business, and bring together our expertise across the real estate value chain.”