SEDCO Holding
The Brief
To deliver a compelling annual report delivering results-based content that avoided marketing fluff while covering 16+ operating companies as well as core management teams.
The Challenge
Understanding in intricate detail the business models of all operating companies, and analysing financial results and business news to craft high specialised yet readable content.
The Outcome
An annual report extending to 20,000 words that analysed in detail every facet of SEDCO Holding’s operations to offer analytical, facts-based and incisive reporting. The quality of the work presented led to a long-term collaboration.
Sample Copy
“Our new approach is encapsulated in our Focus 2025 strategy, finalized after detailed discussions with internal stakeholders and regional experts. As its name suggests, the strategy prioritizes focus and market leadership.”
“Focus 2025 sees us direct long-term direct investment towards key players in essential sectors identified by Saudi Vision 2030 – such as healthcare, education, hospitality, entertainment, logistics and Information technology. Rather than diversify horizontally, we will target key verticals with depth to attain market leadership.Our real estate portfolios will also benefit from our renewed focus. We are prioritizing local income-generating assets, a move we have organically been making over the past few years. 2018 saw us formalize a discrete Real Estate division under a Chief Real Estate Officer. This is a step towards consolidating all real estate activities into a coherent business, and bring together our expertise across the real estate value chain.”