When the Dubai Internet City revamped its online presence, the new content needed to make a business case that would get people choosing the hub as their business destination.
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When H.H Sheikh Mohammed bin Rashid Al Maktoum announced the Dubai Future District - a grand alliance of citywide entities that paved the way for entrepreneurs to relocate and set up in the city, we were tasked with bringing the District’s story to life.
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The Dubai Future Foundation is an entire ecosystem of innovation dedicated to the single-minded aim of reimagining the future in ways that puts Dubai at the global helm.
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Not all content must be flashy. When Dubai Pulse wanted to ensure its data was accessible to people and easy to understand, we were tasked with taking a deep dive into the details.
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Dubai Data Establishment is gathering, refining and using data in groundbreaking ways to improve resident and citizen happiness in Dubai. Our job was to tell their story in a website falling under the Smart Dubai umbrella.
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When the Abu Dhabi Fund for Development announced an AED 1 billion support package for national SMEs impacted by the Covid-19 pandemic, we were tasked with creating on-message press collateral.
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When Abu Dhabi Ports wanted a reliable long-term content creation and copywriting partner, we were chosen as preferred supplier. To date, we maintain a relationship with the ports owner and operator, and assist with content requests.
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When Savola Foods – one of the MENAT region’s leading strategic investment holding groups – wanted an annual report encapsulating their activities for 2019, the resulting project was an exercise in fact-finding, information gathering and succinct reporting.
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When SEDCO Holding - one of KSA’s largest private holding companies - asked for an annual report encapsulating the activities of over 16 holding companies, the result was a project requiring months of interaction and incredibly detailed questioning to deliver incisive reporting. The outcome resulted in a long-term association, with 4 years of back-to-back annual report writing.
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When the newly-opened Sofitel The Palm wanted an experiential microsite detailing the hotel’s enticing offerings, it was time to strap on the bathing shorts.
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In the mid-2010s, Azizi Developments made a very aggressive play for market share in the reasonably-priced real estate tier. Under a dynamic CMO, we were called on to do very tactical direct response copy across multiple sales channels.
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The Dubai Future Foundation is an entire ecosystem of innovation dedicated to the single-minded aim of reimagining the future in ways that puts Dubai at the global helm.
04
Dubai Data Establishment is gathering, refining and using data in groundbreaking ways to improve resident and citizen happiness in Dubai. Our job was to tell their story in a website falling under the Smart Dubai umbrella.
06
When the Abu Dhabi Fund for Development announced an AED 1 billion support package for national SMEs impacted by the Covid-19 pandemic, we were tasked with creating on-message press collateral.
08
When Savola Foods – one of the MENAT region’s leading strategic investment holding groups – wanted an annual report encapsulating their activities for 2019, the resulting project was an exercise in fact-finding, information gathering and succinct reporting.
10
When the newly-opened Sofitel The Palm wanted an experiential microsite detailing the hotel’s enticing offerings, it was time to strap on the bathing shorts.
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Challenges & Sucesses
We regularly work with top-tier brands in the Middle East, and also help startups put their best foot forward. And while a lot of our work is at strategic messaging and policy level, we aren't averse to crafting boutique real estate content, or deep diving into a tech client's business model. We also collaborate with agencies and brands based out of London, the US, Singapore, and Europe’s capitals. Here are a few examples of how we've contributed to client goals through content that resonates.
The Copywriter In Dubai
+971 50 94 333 83
hisham@hwm.ae
The Corporate Presenter
The Copywriter In Dubai
+971 50 94 333 83
hisham@hwm.ae