Articles & interviews
Ideas, Interviews & Articles.
A working archive of journalism, essays and practical thinking—connecting communication, leadership, business and culture across the Middle East.
Featured articles
Selected from across the archive.
Four distinctive pieces spanning communication, regional business, arts and journalism.
Communication & presentation
A practical guide to pricing writing work by value, scope and outcome.
Middle East business & society
A profile of a home-grown institution and the family behind it.
Arts, culture & ideas
Cultural reporting from the UAE exhibition at the Venice Biennale.
Journalism & interviews
A reported journey through sisterhood, endurance and Emirati memory.
Journalism & interviews
Selected reporting.
Primary-source interviews, reported features and durable regional journalism.
Interview · Saudi Arabia
A rare conversation with lasting journalistic value.
Explanatory journalism
A durable regional question explored through ambitious reporting.
Interview-led feature
A feature connecting literature, culture and public life in the UAE.
Browse the library
All articles.
Search, filter or move through the complete published archive.
Why this ugly ad is really effective
It's not a looker by any means. It's not creative. But sometimes, that's a good…
10 top tips from a professional presenter in Dubai
Okay, so I've been hosting events as an MC and professional presenter in Dubai…
The thinking behind the work.
Hisham Wyne is a messaging consultant, trainer, professional MC and writer. Explore how the ideas in this archive carry into strategic writing, leadership communication and live conversations.
Writing & messagingInterviewsHWM