Why 90% of writing is listening

Understanding what needs to be said is as important as saying it.-Hisham Wyne…


Why this ugly ad is really effective

Why this ugly ad is really effective.- Hisham Wyne It's not a looker by any…


Idea Spice brings flavor to UAE marketing scene

Idea Spice brings flavor to UAE marketing scene- Hisham Wyne…


An interview with Jamal Khashoggi

WRITER: Hisham Wyne PHOTOGRAPHER: Cedric Ghoussoub. For VISION Magazine,…


Geekfest Abu Dhabi - same same but very different

Geekfest Abu Dhabi had many firsts. It was the first time that twofour54 had…