Sof­itel The Palm

The Brief

To create an experiential microsite in the Sofitel global brand voice. The ask was to immerse guests in Sof­itel the Palm’s soft hues, low rise design, and inter­play of water, light and foliage.

The Challenge

To use words burst­ing with descrip­tive pow­er and make poten­tial clients waste no time in click­ing the “Book Now” but­ton – while ensuring the site was unmistakably Sofitel.

The Outcome

One of the most evoca­tive projects we’ve ever been engaged in. It entailed a stay at the hotel, myr­i­ad inter­views, and sev­er­al tours of the facil­i­ties.

Sample Copy

“Water, light and foliage create a sense of airiness in an expansive low-rise resort. The first thing you’ll notice is the attention that has gone into choosing materials. Rough grain and smooth woods combine with marble, leather and suede. Natural light is used to excellent effect, and water features are a constant companion. Your concierge, valet and housekeeping staff is welcoming and attentive, making you feel right at home.”


“Folding wooden doors cordon off the bedroom from the living area and bathrooms. A circular white stone bath is the centerpiece of a large bathroom. The large terrace has room for a table and a settee to relax in, and looks out onto the private beach a few meters away. Complementary Wi-Fi access is available throughout the resort, and here is no exception.”