Dubai Design District
The Brief
To tell the d3 story in a clear, crisp way, and help the free zone introduce itself and its raison de etre to Dubai’s creative communities.
The Challenge
The web design was a contemporary, responsive grid. Each box could hold 35 words of text. Double boxes could hold 70. The story needed to move, and it needed to fit.
The Outcome
Snappy short copy combined with longer form writing in the inside pages to create a compelling narrative to introduce d3 to the community in unforgettable manner.
Sample Copy
“A hub where regional designers share space with global brands. A gateway for regional ideas to access the world. A conduit for international companies to discover new Middle Eastern talent.”
“Multi-purpose office space facilitates global and local design. State of the art offices and showrooms will headquarter global brands. Local businesses benefit from studios, ateliers and workshops. Bridging the gap between international influences and local talent, The District’s offices are designed to meet diverse design needs.”