Spread Inspiration by Hisham Wyne
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Kraft – Spread the Inspiration was meant to be a celebration of extraordinary women overcoming adversity. While that was still the thrust of the affair, it also carried the unmistakable stench of a good initiative conducted to check the ‘CSR’ box. But Kraft have the right idea. These women need to be celebrated. Yet, in my opinion, ‘Spread the Inspiration’ has a way to go in transparency, outreach and community involvement before it becomes the consequential event it wants to be.

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