It's difficult to prod a CEO into telling their story. It's even more difficult to get an entire bunch of them candidly remembering their early days and throwing out tips for success. But that's exactly what we've done. As part of a series for Thomson Reuters Zawya's Business Pulse, Dubai copywriter and experienced journo Hisham Wyne goes behind the scenes to interview the CEOs and entrepreneurs behind the UAE’s better-known brands. What makes them succeed? Is it grit? Ambition? Luck? Let's find out.