Creative this. Very creative. It’s an ad for a pushup bra by French agency Valege. The campaign’s point of view is “together at last.” Because its a pushup bra. See what they did there?


Apart from being an award-winning copywriter and content consultant, Hisham Wyne is an internationally recognised MC, presenter, speaker and broadcaster who helps the world’s best-known brands create memorable occasions. During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District. Follow him on Twitter and LinkedIn.