Throwing away the rulebook
Copywriter Hisham Wyne dissects the world of fashion for Read Magazine.
There should be a large warning sign on the glitzy gates leading to the fashion world shouting “Enter at your own peril.” For this insane world often seems to have its own rules and by-laws that not only have very little to do with reality, but also keep changing around, crossing one another in a Kafkaesque labyrinth of eternal hope and morbid despair.
Check is in. No wait. Vertical stripes. It’s all about bright pastel colours. No, black is the new black. Oh the confusion, the eternal torment of finally having figured out a season’s style, only to watch it fade into oblivion and be replaced by something new and arcane. There is however a distinction between fashion, and style. The first is what the industry forces on you, and the second is self-expression where you make the rules. In the immortal words of Yves Saint-Laurent, “Fashions fade, style is eternal.” The fashion world must reinvent itself constantly to keep sales going, but that doesn’t mean that we must go along with it.
Perhaps, just perhaps, it’s time to not pay attention to the fashion gurus. Maybe it’s time to ignore prescriptive fashion bloggers. Perchance we could just do away with notions of cookbook attire and lengthy checklists.Let’s just go out there and express ourselves through outer skin that can beanything we choose; the only requisite being that we nod appreciatively at our reflection in the mirror. Perhaps Alexander McQueen said it best: "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style.”